Gümmo is a brand of vitamin gummies that aims to provide a bit of happiness in the day-to-day life of its consumers, providing vitamins and supplements in each gummy. The challenge was to create a brand that transmits happiness, playfulness and fresh style. We created the brand's name, designed the logo, branding, a colorful identity, packaging and social media content. The idea for the logo creation was to create a smiley face with the letter U and include the slogan using curved text. The intention when designing the labels was to vary the colors of each label according to its flavor and type of supplement.